SEO is no longer a foreign concept to most wedding professionals. We know how important it is to boost our ranking in search engines to book more brides. But, that being said, there is still a disconnect when it comes to measuring results. If Google Analytics and page ranks are still a bit over your head, it’s ok. Something New for I Do is sharing an easy way to boost SEO – and see tangible results.
Commenting on prevalent wedding blog posts and online articles from your favorite bridal publications is a great way to boost SEO and bring attention to your brand. This is especially true when it comes to building relationships with editors and writers, who you can later reach out to (with a wedding or styled shoot submission, or wedding planning insight). If they recognize you as an engaged reader, your chances of getting a positive response are higher.
Here are some tips that Something New for I Do recommends to our wedding PR clients. Feel free to tweak as you see fit and let us know how the process works for you!
4 steps to easily boost SEO through media comments
- Start a document with a running list of articles/blog posts to comment on. Make sure there is an option to comment. Every time you see an article you want to comment on, drop it in this document. Organize it by date so you can come back to it later when you have time to comment. This is SO much easier than searching for articles to comment on all at once. If you’re looking for certain topics to comment on, or you’re wanting to build a relationship with a certain blogger or editor, you can set up Google Alerts to make finding those articles easier.
- Set aside one day each week to draft media comments. To do this, go through the links of the articles you’ve collected. Start with the earliest articles and moving to the more recent ones. Find 3-5 you can write responses to. Make sure you can really speak to the topic! You’re going to want to offer more than a “love this article” comment. Offer something insightful like an additional tip, anecdote of the topic from your experience, etc.
- Post each comment to the corresponding article/blog post. If it asks for a link to your website, don’t forget to include it. If it doesn’t, add it to the body of your comment (see below for an example). Keep in mind that you might have to login or sign up for an account to post. Sometimes comments have to be reviewed first – come back later and double check that it has been posted.
- I keep a spread sheet that tells me the outlet, blogger/editor name, link, when I commented, and the page rank. This way I can focus on the outlets with the best page ranks and frequently comment on certain editor’s posts to build that relationship.
You can also copy and paste your media comment to their social media post sharing that article for extra engagement!
Example of a media comment
Love these ideas Gabrielle – especially wine night + thank you notes. An idea we share with our brides who are looking to get their groom excited: try incorporating one of his loves, like a cigar or bourbon tasting station as a favor for guests. If you are assembling the favors by hand, host a get together with your bridal party for help. It will make the process fast and fun! – Sarah Chancey, founder and creative mentor behind Chancey Charm, www.ChanceyCharmWeddings.com
Thoughtful, intentional comments done over a period of time will boost SEO as this helps to naturally build links back to your website. If you have any questions or need help finding out which websites have the highest page rank, email firstname.lastname@example.org!