Hi friends! I’m excited to offer this FREE checklist. Looking to up your wedding PR (or small business PR) game? This is for you! It’s the first of some fabulous downloadable DIY PR tools for wedding industry professionals and creatives to help you gain both media attention and awareness from your target client. So why this check list? You’re doing yourself a disservice if you don’t promote your media features correctly. Some PR folks will tell you that for every hour invested in earning the media attention, an hour should be spend promoting it. In order for you to make the post of your wedding PR coverage, print or save this checklist. Have it handy for when you score that exciting feature!
How To Make The Most of Your Wedding PR Features
Tips on How to Use This Wedding PR Checklist
- Thank the writer or editor who got you featured when you secure a media feature. Being kind and grateful can go a long way. It can even help to build a relationship for future PR opportunities when they arise.
- If you’re featured in an online article or blog post, take your thank you one step further and comment on the post. Posts with comments get higher click-through rates, it’s true. Your comment both helps the article draw in more readers and acts as a thank you to the media outlet.
- If you’re featured in a styled shoot or real wedding placement, send it along to the other wedding pros involved and ask them to help promote it. Therefore, the more awareness you can help draw to the article, the better!
- Share the article with your clients, potential clients or newsletter subscribers. Earned credibility is one of the benefits of wedding PR. Sharing your press features with your tribe (in a humble brag way) helps solidify your expertise. Most of all, it also might even help secure clients on the fence of working with you.
- We all know it’s important to promote your PR features on your social media channels. But sometimes, we forget the importance of tagging and linking to the article. Make it easy for your followers to find the article. Include the title of the article in quotes if you can’t link to it (like on Instagram) or add the link to your Instagram profile. Use hashtags if the outlet has one to highlight features, and tag the outlet.
- Ok friends! If you don’t have a press page, now is the time to build one on your website. Social media posts only remain at the top of our feeds for so long before they get buried. But, they can live forever on your website! If a page is too much, start with a section on your website where you can add features until you’re ready for a page!
For more information on our wedding PR, click here!